Snail-mail clubs deliver on the desire for physical letters

https://i.cbc.ca/ais/e34c7eb3-19f2-43d8-b0b2-0eec0b42b99c,1784831005813/full/max/0/default.jpg?im=Crop%2Crect%3D%280%2C295%2C3600%2C2025%29%3BResize%3D%28620%29" title="Toronto photographer Angela Lewis says her snail-mail club, Bloom Strolling, came about in response to Instagram post asked if other people were craving that nostalgic feeling of snail mail." width="620" />

Creative entrepreneurs are finding their way into people's hearts — and mailboxes — by offering snail-mail subscriptions.

Creators, subscribers and academic experts alike say they're tapping into a desire to seek healthier relationships with technology and more personal, tangible — and tactile — ways of communicating.