Heated Rivalry thirst traps: The Canadian export that won't quit

https://i.cbc.ca/ais/8ccdd0f5-5582-4d85-b181-79e413b52871,1784904637777/full/max/0/default.jpg?im=Crop%2Crect%3D%280%2C0%2C3840%2C2160%29%3BResize%3D%28620%29" title="Quebecois actor Francois Arnaud, who plays Scott Hunter in the TV series Heated Rivalry, is the star of a steamy new ad released by US sportwear brand Under Armour." width="620" />

Brands know sex sells, and the stars of Heated Rivalry are used to being objectified by men and women of all ages, in countries around the world.