Nielsen rolls out changes to make its ratings more accurate, including using data from smartwatch-like devices worn by its panelists without requiring logins (Loree Seitz/The Wrap)

Techmeme — Aug 19, 16:35 PM

https://www.techmeme.com/260819/p33#a260819p33" title="Techmeme permalink">http://www.techmeme.com/img/pml.png" style="border: none; padding: 0; margin: 0;" width="11" /> Loree Seitz / http://www.thewrap.com/">The Wrap:

https://www.thewrap.com/media-platforms/tv/nielsen-changes-co-viewing-demographic-details-ratings/">Nielsen rolls out changes to make its ratings more accurate, including using data from smartwatch-like devices worn by its panelists without requiring logins — “We are relentless in our pursuit of delivering the most accurate measurement possible for our media and advertising clients,” CEO Karthik Rao says