Scotch whisky sales are falling, but what’s really behind the decline?

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Whisky Business, City AM’s whisky supplement.

The Scotch whisky sector and indeed the wider spirits market have faced a challenging six months, marked by a wave of negative headlines that have painted a bleak picture of the industry’s health.

At the beginning of the year, data from restructuring firm BTG warned nearly one in five of https://www.cityam.com/scotch-whisky-sales-are-falling-but-whats-really-behind-the-decline/">[...]

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