Commonwealth Games: How ‘Commy G Lite’ is opportunity for smaller brands

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Is the smaller scale Commonwealth Games a chance for smaller brands to step up and take a bite out of the multi-sport flagship event action, asks sponsorship expert Sarah Niblock.

A reduced price tag might look like they can, but more importantly, it’s essential that they consider if they actually should.

The 23rd Commonwealth Games https://www.cityam.com/commonwealth-games-how-commy-g-lite-is-opportunity-for-smaller-brands/">[...]

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