Why more choice is bad for you and how to streamline decision-making

Jeans that fit perfectly.

The ideal Netflix show for a Tuesday night.

Your one and only soulmate.

Modern life promises that with enough options, you will happily find the best of everything.
But behavioural scientists say the increasing flood of choices – whether it comes to shopping, social lives or relationships – is doing the opposite.
The idea that more choice is better is baked into Western culture, but research shows that having more options can make people anxious, indecisive and,...