Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns (Sonja Wind/Bloomberg)

Techmeme — Aug 22, 18:45 PM

https://www.techmeme.com/260822/p10#a260822p10" title="Techmeme permalink">http://www.techmeme.com/img/pml.png" style="border: none; padding: 0; margin: 0;" width="11" /> Sonja Wind / https://www.bloomberg.com/">Bloomberg:

https://www.bloomberg.com/news/articles/2026-08-21/zalando-zara-use-ai-virtual-try-ons-to-tackle-clothing-returns">Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns — Buying clothes online can leave shoppers frustrated and retailers drowning in returned goods.

Now brands hope that AI-powered tools will deliver the perfect fit.