The EU is forcing tech companies to label deepfakes. Will it work?

Euronews Euronews — 1min

The EU is forcing tech companies to label deepfakes.

Will it work?

From this week, the EU AI Act requires deepfakes and AI-generated content to be labelled.

Experts warn technical gaps and a lack of common standards could undermine enforcement.

READ MORE : http://www.euronews.com/2026/07/28/the-eu-is-forcing-tech-companies-to-label-deepfakes-will-it-work

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