Sources: YouTube is offering top creators millions to post videos exclusively on YouTube for a period and will penalize those that post to Netflix concurrently (Lucas Shaw/Bloomberg)

Techmeme — Aug 19, 22:10 PM

https://www.techmeme.com/260819/p47#a260819p47" title="Techmeme permalink">http://www.techmeme.com/img/pml.png" style="border: none; padding: 0; margin: 0;" width="11" /> Lucas Shaw / https://www.bloomberg.com/">Bloomberg:

https://www.bloomberg.com/news/articles/2026-08-19/youtube-offers-creators-millions-to-not-work-with-netflix-mt0lbfaj">Sources: YouTube is offering top creators millions to post videos exclusively on YouTube for a period and will penalize those that post to Netflix concurrently — YouTube will pay creators to post their videos to YouTube before any other service.

If creators post to YouTube and Netflix at the same time, they will face consequences.