Circana: US video game hardware spending fell 29% YoY in July to $282M, the lowest since COVID; unit shipments fell 39% as average console prices hit $542 (Vlad Savov/Bloomberg)

Techmeme — Aug 20, 13:25 PM

https://www.techmeme.com/260820/p22#a260820p22" title="Techmeme permalink">http://www.techmeme.com/img/pml.png" style="border: none; padding: 0; margin: 0;" width="11" /> Vlad Savov / https://www.bloomberg.com/">Bloomberg:

https://www.bloomberg.com/news/articles/2026-08-20/switch-2-leads-us-console-sales-slump-in-worst-july-since-covid">Circana: US video game hardware spending fell 29% YoY in July to $282M, the lowest since COVID; unit shipments fell 39% as average console prices hit $542 — Nintendo Co.'s Switch 2 sales in the US this July were less than half what they were the same month a year ago, leading an industrywide hardware decline, according to Circana.