Meet the architect behind K-beauty's first US national week

Korean beauty recently earned a place on the US National Day Calendar with the inaugural National K-Beauty Week, held May 11 to 17, a fitting tribute to what is now one of the most powerful forces in the world's largest beauty market.

Organized by Landing International and Ulta Beauty, the week featured promotions across major US cities before culminating in a Nasdaq Closing Bell ceremony in Times Square led by Landing International founder and CEO Sarah Chung Park.

For Park, the week signaled K