Samsung Galaxy Unpacked Event Set for July 22 With Foldable iPhone Rival Expected to Debut

Samsung has https://news.samsung.com/global/invitation-galaxy-unpacked-july-2026-a-new-shape-unfolds">announced it will introduce its latest Galaxy smartphones at a July 22 event, including what is believed to be a Galaxy Z Fold 8 with new passport-style dimensions similar to Apple's upcoming book-style foldable iPhone.





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It's no secret that Samsung has been working on a new foldable form factor to go head-to-head with Apple's rumored iPhone Ultra, and the company has been hinting at what's to come.

Today's event announcement includes a https://www.youtube.com/watch?v=NFbBXMVwvaY">video of a show ticket having its stub torn off to make it shorter than before – clearly alluding to the new device. "A new shape unfolds," reads the tagline.





The shorter, wider version of Samsung's book-style foldable is said to resemble Apple's own folding device, which is expected to have a 7.8-inch inner display, a 5.5-inch outer display, two rear cameras, one front camera, and a Touch ID power button instead of Face ID. Apple is anticipated to debut the foldable in September alongside its new iPhone 18 Pro models.





Apart from unveiling the Galaxy Z Fold 8, Samsung is expected to announce new versions of the Galaxy Z Fold 7, which also unfolds like a book, and the clamshell-style Galaxy Z Flip 7.

New Galaxy Watches are also expected.

Galaxy Unpacked will be held in London, U.K., starting at 9:00 a.m. Eastern Time on July 22.

On Tuesday, Google https://www.macrumors.com/2026/07/07/google-pixel-11-event/">revealed that it will introduce its latest Pixel smartphones at an August 12 event, debuting the updated devices about a month ahead of when Apple is expected to announce new iPhone models.
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