In Shanghai's South Bund Custom-Tailoring Center, international customers are pouring in for tailored suits and traditional outfits, as the district builds a reputation for Chinese aesthetics, fine craftsmanship and attentive service.
Since the start of this year, the center has seen a 30% jump in footfall, with international customers now making up 60% of the total.
The nearly 30-year-old market started as a cluster of fabric shops and tailor workshops.
Today, more than 280 stores and suppliers offer the full range of custom-making services.
A hand-tailored suit or Qipao dress comes with a price tag less than a third of overseas equivalents and can be ready within 24 hours.
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