Amaal Mallik claims ‘rival elements’ in film industry are running ‘paid PR’ against his new track

Singer-composer Amaal Mallik claims rival industry elements are running a paid PR campaign.

He believes genuine audience love matters more than external narratives and numbers.

Mallik stated that his song 'Yeh Awarapan' needs time to connect with listeners.

He urged people to experience music emotionally rather than judging it.

Mallik emphasized that those fearing paid PR have never received audience love.