The 2026 World Cup had its flaws, yes, but it was a resounding success for Fifa

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In the coming days following last night’s World Cup final, Fifa will release a report on how many people watched the tournament across its five and a half weeks.

Look out for the social media KPIs – impressions, engagement, video views – that major sporting bodies now have to report, but the headline number will https://www.cityam.com/the-2026-world-cup-had-its-flaws-yes-but-it-was-a-resounding-success-for-fifa/">[...]

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