Apple negotiates content deals to feed Siri AI

Apple has begun confidential negotiations with leading news organisations, including The Wall Street Journal and Reuters, to secure a steady flow of articles for Siri’s AI‑driven responses.

The company hopes the licensing deals will allow Siri to answer user queries with up‑to‑the‑minute information, narrowing a gap with rival chat‑bot platforms.

Industry analysts project that the contracts could total several hundred million dollars over the next few years.

The initiative reflects Apple’s broader strategy to embed AI capabilities across its ecosystem while preserving user privacy.