OpenAI Slashes GPT-5.6 Prices by Up to 80%

OpenAI cut the price of its GPT-5.6 Luna model by 80 percent and Terra by 20 percent after improving efficiency.

The move comes amid intensifying competition from Chinese AI models and signals a shift toward cost efficiency as a key battleground.

CEO Sam Altman announced the “major” price cuts as the company focuses on making its frontier models more accessible.

The price war is reshaping the AI landscape as providers compete on affordability.