The season finale economy: Why we undervalue the Premier League

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When there is so much drama, why do we undervalue the Premier League's finale?https://www.cityam.com/wp-content/uploads/2026/05/GettyImages-2127745572-e1779355328968.jpg?w=1107" />

With one round of Premier League fixtures remaining, the season finale is not approaching, it is here.

Title races (usually) tighten, relegation battles become existential, and the casual viewer becomes a committed one.

For fans, it is the most emotionally charged period of the year.

For brands, it should be one of the most valuable https://www.cityam.com/the-season-finale-economy-why-we-undervalue-the-premier-league/">[...]

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