Park Bo-gum appears in tourism campaign film

Actor Park Bo-gum appears in "Begin to Hear Korea," the 2026 global tourism campaign film to be unveiled Wednesday by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization.

Park, serving as honorary ambassador for Korean tourism for a second consecutive year, takes on the role of a music director who travels the country with Danish musician Ki, collecting everyday sounds — subway announcements, the bustle of traditional markets, wind chimes hanging from hanok eaves — and