Apple Pay drives 30-fold surge in EMV payments at Hyundai Card

Hyundai Card said Tuesday that EMV contactless payments by its customers have surged roughly 30-fold since the launch of Apple Pay in South Korea in 2023, highlighting how the service has accelerated the country’s shift toward global tap-to-pay standards.

The card issuer said the number of EMV-type contactless transactions climbed to around 160 million in 2025 from about 5 million in 2022, before Apple Pay’s local debut.

EMV payments now account for a share of Hyundai Card’s total transactions t