Coupang Eats' free delivery promotion fuels dominance concerns

Coupang Eats' decision to temporarily extend free delivery to non-paying users has met with considerable pushback, with critics warning that small merchants will ultimately foot the bill.

The company announced Thursday that general users would receive free delivery on every order through August, opening up a benefit previously reserved for subscribers to Coupang's Wow membership program.

Coupang Eats framed the campaign as a response to elevated inflation and fuel prices, and as a way to help re