It's the biggest sporting event on the planet so questions as to whether the World Cup will spark a tourism bonanza in the host nation - or in this case nations - should be a foregone conclusion.
And yet there are serious questions over whether that will indeed be the case in 2026, with hotels unfilled and stadium seats empty as the tournament gets underway on Monday.
Luke Shrago takes a closer look.
#WorldCup #US #economy
🔔 Subscribe to France 24 now: https://f24.my/YTen
🔴 LIVE - Watch FRANCE 24 English 24/7 here: https://f24.my/YTliveEN
🌍 Read the latest International News and Top Stories: https://www.france24.com/en/
Like us on Facebook: https://f24.my/FBen
Follow us on X: https://f24.my/Xen
Bluesky: https://f24.my/BSen and Threads: https://f24.my/THen
Browse the news in pictures on Instagram: https://f24.my/IGen
Discover our TikTok videos: https://f24.my/TKen
Get the latest top stories on Telegram: https://f24.my/TGen