Google is helping Gucci become first major luxury brand to launch AI-powered smart glasses
Gucci's parent company, Kering, is partnering with Google to launch AI-powered smart glasses, potentially by 2027.
This move aims to bolster Kering's eyewear business and reposition Gucci by re-emphasizing its core aesthetic codes.
The initiative reflects a broader industry trend of luxury brands entering the wearable technology market.