As 618 shopping frenzy grows, Beijing warns e-commerce giants over price-war tactics

South China Morning Post South China Morning Post

As China’s annual “618” shopping festival – one of the country’s biggest online retail events – gathers momentum, Beijing’s market regulator on Thursday summoned major e-commerce platforms over a series of marketing malpractices, marking the latest effort by authorities to curb so-called involution-style competition.
The Beijing Municipal Bureau of Market Supervision and Administration said it had called in representatives from Alibaba Group Holding’s Taobao and Tmall, JD.com, Pinduoduo, Douyin...

Read full article at South China Morning Post →