As 618 shopping frenzy grows, Beijing warns e-commerce giants over price-war tactics
As China’s annual “618” shopping festival – one of the country’s biggest online retail events – gathers momentum, Beijing’s market regulator on Thursday summoned major e-commerce platforms over a series of marketing malpractices, marking the latest effort by authorities to curb so-called involution-style competition.
The Beijing Municipal Bureau of Market Supervision and Administration said it had called in representatives from Alibaba Group Holding’s Taobao and Tmall, JD.com, Pinduoduo, Douyin...