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Gwyneth Paltrow faces backlash over Israeli luxury real estate campaign
Gwyneth Paltrow is facing massive backlash after appearing in a new advertising campaign for a luxury residential project in https://www.middleeasteye.net/countries/israel" target="_blank">Israel.
The Oscar-winning actress and wellness entrepreneur is the face of a campaign for 51PARK, a development in Herzliya, Israel, by Israeli real estate group Aviv Melisron.
The campaign was created by the Israeli creative agency, Why Worry, and filmed in New York.
In the https://x.com/MiddleEastEye/status/2064689084468019263?s=20" target="_blank">advertisement, Paltrow is seen promoting the development as an aspirational luxury lifestyle project, drawing comparisons to high-end park-side residences in New York City before revealing that the destination is Herzliya.
Critics online said the campaign was particularly jarring as Israel continues its assault on https://www.middleeasteye.net/topics/israel-war-gaza" target="_blank">Gaza, where rights groups, the United Nations and several states have accused it of committing genocide.