Brazil’s biggest soccer broadcaster Is now a guy who started on Twitch. He beat Globo

In Brazil, home of soccer-mad fans and the five-time world champions, the only way to watch all 104 games of the World Cup will be through a streaming platform anchored by an influencer.

Elsewhere, users will get to see parts of matches live on YouTube and TikTok for the first time.

Forget about the exclusivity of traditional […]