One face, one formula: Inside Amorepacific's AI beauty lab

Yongsan-gu has never been Seoul's beauty district, not like Seongsu or Myeong-dong, but it may be inching in that direction with Amorepacific's newest flagship store, Amore Yongsan, where beauty means one formula for one face.

During The Korea Herald's visit to the store last week, a two-armed robot behind a glass wall labeled Hera Custom Match was at work inside its own sealed booth, selecting a bottle, carrying it to the pigment station and mixing, every so often breaking into a small dance mi