SM revives China push with Tencent Music JV

SM Entertainment is stepping up its push into China through a new joint venture with Tencent Music Entertainment, as major South Korean entertainment companies seek to rebuild their presence in the Chinese market amid growing expectations of the easing of yearslong restrictions on Korean cultural content.

The agency said Thursday that it established STE, a Beijing-based joint venture with TME, one of China’s largest music platform operators.

The venture follows a memorandum of understanding sign