"Not surprising at all" – analysts see Xbox Game Pass price cut as inevitable shift that will drive subscription growth in 2026

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Analysts tell GamesIndustry.biz that Microsoft's decision to https://www.gamesindustry.biz/microsoft-cuts-game-pass-pricing-and-removes-call-of-duty-as-day-one-launch-title-in-response-to-a-lot-of-feedback">cut the price of Game Pass and remove Call of Duty as a day-one offering was an expected response to the latter's limited impact on driving subscription revenue, although opinions differ on the impact on Call of Duty revenues.

https://www.gamesindustry.biz/not-surprising-at-all-analysts-see-xbox-game-pass-price-cut-as-inevitable-shift-that-will-drive-subscription-growth-in-2026">Read more