M&S Sparks rewards overhauled as retailer offers cash perks

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Marks & Spencer has overhauled its Sparks card reward scheme using AI after shoppers demanded cash perks instead of the existing points-based system.

The upmarket food and clothing giant said it is responding to consumer criticism of its loyalty scheme by offering “personalisation and pounds, not points and tricksy pricing”.

The Sparks Card had faced https://www.cityam.com/ms-sparks-rewards-overhauled-as-retailer-offers-cash-perks/">[...]