‘The Devil Wears Prada 2’ broke the box office. It may also be the last great victory for Hollywood’s IP machine
Fortune
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The $77 million opening shows the nostalgia formula still works—when conditions are right.
The problem is nothing else on the calendar meets the test.
- ‘Mortal Kombat II’ takes out box office competition on its first day in theaters Page Six —
- Box Office: ‘Mortal Kombat II’ Earns $5M in Previews as ‘Prada 2’ Crosses $100M in U.S., $300M Globally The Hollywood Reporter —
- Box Office: ‘Mortal Kombat II’ Tops Friday but Continues to Battle ‘Prada 2’ for Mother’s Day Win The Hollywood Reporter —
- Box Office: ‘Mortal Kombat II’ Lands Friday Fatality With $17 Million; In Close Race for No. 1 With ‘The Devil Wears Prada 2’ Through Sunday Variety —
- 'Mortal Kombat II' box office collection Day 1: Karl Urban starrer makes Rs 1.65 crore India debut; outperforms 'Daadi Ki Shaadi' and 'Krishnavataram' Times Of India —