Lego sales rise as World Cup products draw new customers, despite Iran war raising cost of plastics

The Jerusalem Post The Jerusalem Post —

Fans take pictures with a Lego World Cup trophy as they attend a watch party for the France vs Spain FIFA World Cup Semifinal match at Rockefeller Center on July 14, 2026 in New York City. (photo credit: MICHAEL M. SANTIAGO/GETTY IMAGES)https://images.jpost.com/image/upload/f_auto,fl_lossy/q_auto/c_fill,g_faces:center,h_3872,w_5808/735122" title="Fans take pictures with a Lego World Cup trophy as they attend a watch party for the France vs Spain FIFA World Cup Semifinal match at Rockefeller Center on July 14, 2026 in New York City. (photo credit: MICHAEL M. SANTIAGO/GETTY IMAGES)" />
Lego's revenue was 41.9 billion Danish crowns ($6.54 billion), operating profit rose 22% to 10.9 billion Danish crowns, while net profit rose 32% to 8.6 billion Danish crowns.

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