Musinsa takes Japan momentum into China, Southeast Asia

Musinsa is accelerating its expansion into China and Southeast Asia, building on rapid growth in Japan.

Transaction volume through Musinsa’s Global Store in Japan surpassed last year’s full-year total within the first seven months of this year.

The platform recorded average annual growth of 136 percent, while new membership registrations more than doubled from a year earlier.

Musinsa established its Japanese subsidiary in 2021 and has since strengthened its presence through customer data analysi