Cosmax enters Japan via joint venture in first overseas push

South Korean cosmetics manufacturer Cosmax has formed a joint venture with major Japanese beauty supplier Fujishin to take its artificial intelligence-powered beauty platform abroad for the first time, the company said Monday.

The venture, called Trinex, is majority-owned by Cosmax, which holds a 51 percent stake.

Fujishin holds the remaining 49 percent.

It pairs Cosmax's formulation technology with Fujishin's network of roughly 20,000 salons across Japan, offering consumers customized products