Patagonia faces PR backlash over trademark lawsuit with drag queen

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Patagonia photo by Jakub Porzycki/NurPhoto via Getty Imageshttps://www.cityam.com/wp-content/uploads/2026/06/Pategonia-e1780405328544.jpg?w=984" />

Patagonia is in hot water over its legal action against a drag queen, but as lawyers suggest, businesses face a double-edged sword when it comes to protecting their trademarks.

A drag queen artist and environmentalist Wyn Wiley was sued by the US outdoor retailer Patagonia, which alleged the performer violated its trademark by going professionally https://www.cityam.com/patagonia-faces-pr-backlash-over-trademark-lawsuit-with-drag-queen/">[...]

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