China’s Pop Mart eyes expansion at home and abroad for its Pop Land theme park
Chinese toymaker Pop Mart said it plans to develop more of its Pop Land theme parks on the mainland and overseas, and is in talks with several cities to expand beyond its sole existing venue in Beijing.
Jeffrey Hu, head of Pop Land and vice-president of Pop Mart, said on Friday that the company had established solid park operations capabilities, and planned to replicate this model whenever suitable opportunities emerged.
“We also plan to develop an integrated resort blending theme park...