The World Cup Is Proving the Business Value of A.I. Prediction Models

Stats Perform’s Louise Beltrame-Bawden explores how A.I.-powered prediction models have evolved from simple tournament forecasts into trusted infrastructure for modern sport.

Beltrame-Bawden argues that the future of sports media depends on transforming data into trusted, real-time context that helps fans, broadcasters and sportsbooks understand why every moment matters.