The cult of cute: The strange drama of corporate mascots

City AM — Apr 21, 04:00 AM

Corporate mascots including Larry the bird have been killed off https://www.cityam.com/wp-content/uploads/2026/04/mascots-hero.jpg?w=1107" />

While they remind us of our childhoods, mascots are as much a part of corporate culture as ever.

Simon Coates asks why Last winter the language learning app Duolingo announced the death of its cartoon mascot, Duo the Owl.

Duo had died, they said, after being hit by a car while he was waiting for https://www.cityam.com/the-cult-of-cute-the-strange-drama-of-corporate-mascots/">[...]