The NBA Finals features two of the most marketable teams in the league.
On one side of the finals matchup, the New York Knicks have their ties to NYC, the iconic MSG, and their legacy as one of the original NBA franchises.
The other side of the court, the San Antonio Spurs are led by 22 year-old French superstar Victor Wembanyama a 7'4 player considered to be the future of the league.
Host of Sports City and Co-host of Bloomberg's Business of Sports podcast Randall Williams joins Bloomberg This Weekend hosts David Gura and Christina Ruffini to discuss how the broader NBA landscape could benefit from the competitive series.
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