'Our presence on PC isn't strong enough,' Xbox bosses admit
PC Gamer
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At the same time, the "Microsoft Gaming" name adopted in 2022 has been dropped, and it's all back to Xbox again.
Microsoft Gaming returns to Xbox
- Exclusivity, Affordability, Third-Party Partnerships in Focus as New Xbox Leadership Vows to 'Fix the Fundamentals' IGN —
- Microsoft Gaming Changes Name to Xbox: ‘Our New North Star Will Be Daily Active Players,’ Execs Say in Staff Memo Variety —
- Microsoft Gaming Is Dead, And Xbox Is Back (Again) Kotaku —
- ‘We Are Xbox’: read the memo defining Microsoft’s gaming future The Verge —
- Microsoft’s new Xbox chief is ‘reevaluating’ exclusive games The Verge —