Should Apple get out of the ad business altogether? [Poll]

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An open letter written by https://9to5mac.com/guides/tim-cook/" rel="noreferrer noopener" target="_blank">Tim Cook back in 2014 contrasted https://9to5mac.com/guides/aapl/" rel="noreferrer noopener" target="_blank">Apple with ad-funded services where customers are the product.

That letter has been removed from the company’s website ahead of https://9to5mac.com/2026/05/12/ios-26-5s-apple-maps-app-has-two-notable-changes-heres-whats-new/" rel="noreferrer noopener" target="_blank">ads coming to Apple Maps for the first time.

Apple commenter John Gruber has suggested that incoming CEO John Ternus should pull the plug on this and the rest of the company’s ad business …