Starbucks regains top spot on KakaoTalk gift rankings after 'Tank Day' controversy
Starbucks has reclaimed the No. 1 position in KakaoTalk's mobile gift voucher rankings after a sharp decline triggered by controversy over its "Tank Day" promotion linked to the May 18 Gwangju Democratic Uprising.
According to KakaoTalk Gift's rankings as of Wednesday, Starbucks' 50,000-won ($33) e-card voucher ranked first in the "Cafe" category under gift certificates.
The mobile voucher can be registered through the Starbucks app or exchanged for a Starbucks card at stores.
A Starbucks voucher package consisting of two coffees and a dessert ranked second, while the company's 30,000-won e-card voucher placed fourth.
Starbucks returned to the top of the rankings on Tuesday, just eight days after losing the position to budget coffee chain Mega MGC Coffee amid a consumer boycott sparked by the controversy.
On May 25, Mega MGC Coffee vouchers occupied the top three positions in the category, displacing Starbucks, which had held the No. 1 spot for years.
The rankings are based on factors including sales volume, the number of users who add products to their wish lists and click-through rates
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