Burger King brings flame-grilled identity to first flagship in Seongsu

Burger King Korea is opening its first global flagship store in Seongsu, Seoul, casting 70 years of flame-grilled heritage in a new register, across menu and atmosphere alike.

Speaking at a media briefing on Wednesday, Burger King Korea CEO Lee Dong-hyeong described the store, fittingly named Flameground, as a place built to let customers experience the brand's burgers in new flavors, set within a space shaped by its flame-themed identity. "Beyond offering the same experience at every store worl