Amazon unifies Alexa+ and Rufus as AI rivals move into online shopping

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Amazon announced Alexa for Shopping, merging its Rufus e-commerce chatbot with Alexa+ into a unified experience, aiming to outdo ChatGPT and other general-purpose AI assistants for shopping. https://www.geekwire.com/2026/amazon-unifies-alexa-and-rufus-as-ai-rivals-move-into-online-shopping/">Read More