Apple starts testing AI shopping assistant in the Apple Store app

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Last month, https://9to5mac.com/2026/07/22/apple-store-app-may-soon-get-an-ai-powered-shopping-assistant/">a report suggested Apple was working on a new AI-powered shopping assistant for the Apple Store app on iPhone and iPad.

The company now appears to be rolling that out to https://x.com/VNchocoTaco/status/2091856604429947374">select users as part of an “Early Preview.”