Aston Martin sees Korea rising to No. 2 in Asia-Pacific

Aston Martin has launched three high-performance S models in Korea in its largest-ever local product rollout, betting that the country could soon become its second- or third-largest market in the Asia-Pacific region.

The British luxury carmaker unveiled the DB12 S Super Tourer, Vantage S sports coupe and DBX S SUV, as it seeks to accelerate its expansion in Korea.

Neil Hughes, head of product management at Aston Martin, said the broad product update reflects Korea’s rapid emergence as an importa