Savvy the Squirrel and ‘simpler regulation’: New City minister reaffirms Labour’s investment push

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The government is banking on Savvy as part of their plan to increase investmenthttps://www.cityam.com/wp-content/uploads/2026/04/Savvy-the-Squirrel-retail-investing-campaign.jpg?w=1107" />

The government’s new City minister has doubled down on the government’s commitment to overhaul the UK’s investment culture and encourage more Brits to enter the stock market, including its new squirrel-themed nationwide campaign.

Economic Secretary to the Treasury Rachel Blake, who took over from Lucy Rigby three weeks ago, noted that “too many people have https://www.cityam.com/savvy-the-squirrel-and-simpler-regulation-new-city-minister-reaffirms-labours-investment-push/">[...]

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