Xbox CEO Asha Sharma teases "radically different business models", hints at potentially cheaper console to arrive this year

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Xbox's fresh-faced CEO, Asha Sharma, has taken over the gaming division at an unenviable time.

Rising costs of RAM and storage have forced https://www.eurogamer.net/microsoft-could-be-forced-into-raising-the-price-of-xbox-consoles-again-given-global-ram-shortage-leaker-claims">Microsoft - and its competitors https://www.eurogamer.net/sony-announces-major-price-hikes-for-ps5-ps5-pro-and-portal">Sony, and https://www.eurogamer.net/nintendo-explains-switch-2-price-rise">Nintendo - to increase prices to previously unseen levels.

https://www.eurogamer.net/xbox-ceo-new-console-business-models-in-2026">Read more