A. Society’s founders on the Hong Kong eyewear brand’s local soul and global reach

Across Asia, eyewear brands are having a moment.

From South Korea’s Gentle Monster to Sunnies Studios from the Philippines, these companies are finding a global audience thanks to their trendy styles, hi-tech features and in-store experiences – and installations that have transformed retail destinations into tourist hotspots.
Here in Hong Kong, A. Society has set out to do all that and then some since launching in 2018, putting a distinctly local twist on its campaigns and activations.

The...