The big Strauss Zelnick interview: GTA, AI, Roblox and building the biggest entertainment company in the world

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Strauss Zelnick is not going to say anything substantial about GTA 6.

This is something he has a great deal of practice at.

Every journalist and analyst presses him on the topic whenever he makes himself available, which has been increasingly often; our conversation is taking place in a side room at https://www.iicon.com/">iicon, where he was https://www.gamesindustry.biz/esas-iicon-conference-expands-speaker-lineup-with-eas-andrew-wilson-joining-ceos-of-ubisoft-take-two-riot-savvy-games-and-more">one of the headline speakers; he's also been showing up at events and on TV. He has a lot to talk about: Take-Two stands in increasing isolation as a successful publicly-traded major game publisher, while its peers are https://www.gamesindustry.biz/the-games-industry-reacts-to-the-shock-buyout-of-ea">acquired or https://www.gamesindustry.biz/ubisofts-full-fy26-financials-report-shows-a-sharp-decline-in-revenue-and-net-bookings">struggling.

It continues to ship successful PC and console games, and has a powerful mobile arm in Zynga that now represents half of its revenues.

https://www.gamesindustry.biz/the-big-strauss-zelnick-interview-gta-ai-roblox-and-building-the-biggest-entertainment-company-in-the-world">Read more